On Wednesday 25th March, AOP is hosting a forum looking at how SEO is shaping editorial content, and how to maintain editorial values while driving traffic. Ahead of the event, we caught up with one of the events speakers, Drew Broomhall, Times Online’s Search Editor, to discuss how SEO is affecting journalism and newspapers, and developing an SEO strategy.

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AOP interview: SEO strategies for publishers (Netimperative) | Yahoo! News Search Results for Search Engine Optimisation