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How important URL is for Search Engine Optimization?

  1. #1 AjayKumarSingh
    February 3, 2009 am28 5:56 pm

    URL plays a very vital role in SEO. Before you launch your website you must give time to reflect for a suitable URL which matches with your business and also excellent for SEO.

    There are many rules to follow to get a excellent URL which will be SEO friendly.

    1. The URL must contain the main keyword. A website containing the main keyword has higher chances of getting higher ranks on Google, MSN, Yahoo and other search engines.

    Example: If we have to get an URL for a Web Point related website then we must get URL with Web Point in it. Prefixing/suffixing with another relevant keyword might be a excellent thought.

    2. Main keyword must be in the URL

    3. URL shall not be too long. There is no rule for how many characters we can have in the URL. It is depends on common sense.

    YouDoNotWantToHaveAnURLLikeThisForYourBusiness.com is certainly not a excellent URL.

    4. If possible keep the Main keyword in the beginning of URL

    E.g. WebDesignExperts.com is better than ExpertWebDesign.com

    5. If your business is all ears to certain countries then you must get country level domains very than relying on .com provided that .com is not available. Still most of people very to have .com domain even if their business is all ears on a specific country. As per my observation a country level domain is much more commanding than .com domain.

    6. If plain URLs are not available then try to get URLs with hyphen in it

    E.g. Web-Point-Experts.com. But don’t add more than 1 or 2 hyphens in URL

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  2. #2 Paul R
    February 6, 2009 am28 7:45 am

    It is pritty vital but just look at websites like ebay yahoo they dont have any key words in their url.The main the business is to get traffic to your sites and people kno everywhere you are

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